PERFECT WHITE TEE

When there is a need, there is a want. That is what co-founders Lisa Hickey & Jen Menchaca thought about the t-shirt business. "We are t-shirt girls. we wear jeans and tees everyday." Jen Menchaca, co-founder. The brand focuses on essentials that are made from quality fabrics that are cut + sewn in california. Founded in 2020, two friends and colleagues identified something was missing in the industry. "We knew there was a hole and an opportunity. We wanted to create a t-shirt brand that was available all year round so customers could restock their favorites. We started with 7 styles. 3 of them are still our top sellers to this day." Lisa Hickey, co-founder.

together, the pair has more than 30 years of experience in the fashion industry. Jen previously founded a thriving t-shirt brand in the women’s contemporary market and Lisa owns a multi-line NYC showroom in this category, as well as three retail locations selling women’s upscale casual basics.

perfectwhitetee was launched on what we thought was the perfect debut date: National White t-shirt Day, February 11, 2020.